- Refer-A-Friend
- Key Advantages
- Challenges Met
- Top Strategies
Are your salespeople asking for the referral?
Automotive sales and service is extremely competitive and every strategic advantage should be leveraged to take advantage of existing customer relationships to drive business growth.
Satisfied customers are more inclined to recommend the dealership or service center to friends and family. They become advocates for the brand and lead to increased brand visibility, and more engagement from a cost-effective marketing channel that harnesses customer loyalty founded on one simple word: Trust.
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Increased conversion rates
Referred customers are about 5 times as likely to purchase a vehicle compared with non-referred prospects.
Marketo, 2022Dealerships with formal referral programs see 50% more referral sales.
Automotive News, 202067% of car buyers say they would be likely to refer friends and family to dealers who have referral programs.
Auto Alliance, 2022 -
Better retention
Referred customers stay with a dealership and purchase again at 2x the rate of non-referred.
DealerRefresh, 2019 -
Higher ROI
Car buyers referred by existing customers have a 25% higher transaction price on average.
Automotive News, 2021Service customers referred by other customers have a 29% higher transaction rate for maintenance and repairs.
Automotive News, 2021
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Failure to promote the program & keep it relevant.
Too often, a program is forgotten soon after launch. LeadTrust provides omni-channel marketing and new ideas for programs. -
Making the referral process overly complex.
LeadTrust makes it easier for Sales and Service Customers, and Businesses and Employees, to refer others to your dealership. -
Forgetting who referred who.
Using a digital process like LeadTrust for referrals is key for connecting prospects to the right resident referrer. -
Offering inadequate incentives.
LeadTrust has template programs with suggested incentives to motivate customers and employees to make referrals. -
Failure to pay out rewards.
LeadTrust tracks the approval and redemption process to ensure that recipients get the rewards they've earned. -
Lack of program metrics.
LeadTrust monitors key program data, so it's easy to assess effectiveness and make improvements.
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Routine Program Rotation
Holiday, Seasonal, & Monthly Promotions -
Diverse Display Media
Billboards, Flyers, Business Cards, Front Desk Placards, Bulletin Boards, Newsletters -
Digital Messaging
Emails, SMS, Social Media Outposts, Website Embeds -
Community Encounters
Open Houses, Family Days, Job Fairs, Gatherings, i.e., Garden Parties and Food Truck Fridays -
Educational Endeavors
Lunch and Learns, Expert Tips and Tricks, Navigating the Road Ahead, Answers to Your Hottest Questions, You’re Not in This Alone