- Refer-A-Friend
- Key Advantages
- Challenges Met
- Top Strategies
Is it time to shake-up your strategy?
Martketing budgets are shrinking so implementing an effective referral program should be a top priority for any senior living community looking to boost tours, leads, and move-ins.
Since prospects rely on recommendations from family or friends when choosing a community, a structured incentive program encourages your satisfied residents to become advocates and share their positive experience. This enables you to generate prospects from trusted sources, increasing conversion rates, while lowering aquisition costs.
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Increased conversion rates
Senior living communities with formalized referral programs report generating 2-3 times more monthly tours and move-ins compared to prior to having a program.
Argentum, “Best Practices for Senior Living Referral Programs”, Feb 2023Senior living prospects referred by current residents have move-in rates up to 5x higher than prospects from other lead sources.
Senior Housing News, “Power of Referrals Evident in Senior Living Sales Leads”, Jan 2019Over 50% of prospective senior living residents say referrals from family or friends are a major influence on their decision.
National Investment Center for Seniors Housing & Care, “Senior Housing & Care Market Intelligence Report”, Q2 2021 -
Better retention
Assisted living communities see a 15% higher retention rate from residents who moved in via referral vs. non-referred.
Argentum, “Best Practices for Senior Living Referral Programs”, Feb 2023 -
Higher ROI
Referred leads in senior living have a 70% faster sales cycle compared to non-referred leads.
Ziegler, “Leveraging Resident Referrals”, 2022Senior living referral programs generate the lowest cost leads, with average cost per lead of $200 compared to $1,500+ for other channels.
ProMatura, “Making Referral Marketing Work”, 2021
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Failure to promote the program & keep it relevant.
Too often, a program is forgotten soon after launch. LeadTrust provides omni-channel marketing and new ideas for programs. -
Making the referral process overly complex.
LeadTrust makes it easier for residents, employees, and partners to refer others to your community. -
Forgetting who referred who.
Using a digital process like LeadTrust for referrals is key for connecting prospects to the right resident referrer. -
Offering inadequate incentives.
LeadTrust has template programs with suggested incentives to motivate residents to make referrals. -
Failure to pay out rewards.
LeadTrust tracks the approval and redemption process to ensure that recipients get the rewards they've earned. -
Lack of program metrics.
LeadTrust monitors key program data, so it's easy to assess effectiveness and make improvements.
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Routine Program Rotation
Holiday, Seasonal, & Monthly Promotions -
Diverse Display Media
Billboards, Flyers, Business Cards, Front Desk Placards, Bulletin Boards, Newsletters -
Digital Messaging
Emails, SMS, Social Media Outposts, Website Embeds -
Community Encounters
Open Houses, Family Days, Job Fairs, Gatherings, i.e., Garden Parties and Food Truck Fridays -
Educational Endeavors
Lunch and Learns, Expert Tips and Tricks, Navigating the Road Ahead, Answers to Your Hottest Questions, You’re Not in This Alone